Fiverr Ads

With Fiverr Ads, you can push your services to prime locations in Fiverr’s search results, category pages, and other Fiverr pages. Gain enhanced visibility and get more orders using Fiverr Ads.

Our smart technology not only optimizes your budget but makes sure that your ads reach more of the right kinds of customers, and are placed where they perform best.

Which services can be promoted?

To ensure a quality ad experience for buyers, only sellers who meet our performance metrics can participate in this program.

You are evaluated for participation in the Fiverr Ads program according to Fiverr's freelancer level system.

Eligibility for Fiverr Ads is limited to Pro, Level 1, Level 2, and Top Rated freelancers.

Note: Only active services are eligible for promotion.

How to set up your Fiverr Ads campaign?

Note: Only eligible services can be promoted.

1. In the header, click "Growth & Marketing" Fiverr Ads  choose the services you would like to promote.
2. Pick your daily spend limit.

    
   Note: You can change your limits at any time.

3. Fiverr will do the rest!

How am I charged for Fiverr Ads?

1. 1. With Promoted Gigs, you only pay when clients click on your ads, and not when your ad gets visibility. Payment is made at the end of each month.
   2. The amount you pay depends on how many clients click on your ads, and how valuable your ad placement is.
   3. Your cost per click (also known as CPC) can vary for each service, and for each time it's displayed to clients.
      - Your dashboard counts the clicks and calculates the average click cost.
      - By multiplying these two variables, you can understand the amount "spent".

Where will clients see my ads?

When advertising through Fiverr Ads, your ads may be shown on the top of Fiverr’s search results, category pages, and other Fiverr pages—both on Fiverr.com, the mobile apps, and buyers' inboxes. 

To increase your chances of converting your ad to an order, Fiverr will only show your ads to the most relevant clients and will optimize the bid that will deliver the best performance for your campaign.

Once you are charged, a few things happen:

• This can be seen under 'Deduction for Fiverr Ads'.
• This includes a breakdown of how the payment was collected—whether it was via credits, your Fiverr balance, Credit Card, or PayPal.
   
  Note: In the event that your Fiverr balance funds are insufficient, the remaining balance will be charged from a saved payment card or PayPal account. Payment methods can be saved when purchasing on Fiverr. To learn more about saved payment methods, go here.
  
  If none of these options are available, the remaining charge is automatically deducted from your future earnings.
• You'll only receive an invoice if you have set this option (under your billing history section).
• Deductions occur once per month.
   
  Learn more about ad costs with Fiverr Ads Terms of Service.
   
  Note: While you'll still be charged on a monthly basis, remember that from a daily perspective, you will never exceed your daily spend limit.

Inbox ads

Inbox ads are advertisements that will be shown directly in a client's Inbox.

The focus of inbox ads is to show your promoted Gigs to relevant clients directly in their inboxes.

Note: Clients can hide specific inbox ads they don’t find relevant and/or no longer wish to see.

How does it work for clients?

1. Targeted clients will see the ad as a “contact card” within their conversation list.
   Your Contact Card will have an “AD” badge next to your name.
   When a client clicks on it, it will open a conversation widget (shown below). There, clients can see your service that won the placement through the auction mechanism.
2. After clicking on your contact card, clients will be able to “interact” with your ad.
   They’ll be able to view and explore your service card, check out your profile, and send a message to you.

Interactions
Type of interaction	Explanation	Example
External	External interactions are when a client clicks the contact card to open/view the inbox ad, but doesn’t click anything within the inbox ad itself
Internal	Internal interactions include any click/interaction within the Inbox Ad itself: Your service card Your profile The first message sent

How does it work for freelancers?

1. You will be charged only for internal interactions that occur after clients click your contact card and open your ad.
   Note: If a client clicks your contact card to open the inbox ad (external interactions), but doesn’t click anything within the ad itself, you won’t be charged.
2. Once a client sends you a message, you’ll receive a notification similar to a new Inbox conversation message.
   Note: You’ll see the promoted badge at the top of the message.

Learn more with Inbox Ads tips & FAQs.

How clicks and orders are calculated?

The key to understanding the difference between clicks and orders lies in our user-level attribution model. Here’s what happens:

• Clicks: When a potential client clicks on your promoted Gig, this action is recorded as a click for your Gig.

• User-Level attribution: When a client clicks on Gig X, and then purchases from Gig Y. In the dashboard you will see the click attributed to Gig X, while the order will be attributed to Gig Y. This is because our attribution model emphasizes the initial point of engagement—the click—rather than the final order.

A freelancer may see that more than one order from the same client is attributed to a promoted Gig. This happens due to other orders being made within the 30 day attribution window from the last click. It doesn't mean that you were charged twice, we only charge per ad click, and not per order.

Is there an additional fee to use Fiverr Ads?

There aren’t any additional fees when participating in the Fiverr Ads program. You will only be charged for the Clicks that are driven by the Fiverr Ads.

How do I opt out of the Promoted Gigs program?

If you don’t wish to promote your Gigs, you can toggle off the “Promote” button to all of your Fiverr Ads.

For any unanswered questions you may have on Fiverr Ads, learn more about them in our in-depth webinar about Fiverr Ads here.