Fiverr Ads

With Fiverr Ads, you can push your services to prime locations in Fiverr’s search results, category pages, and other Fiverr pages. Gain enhanced visibility and get more orders using Fiverr Ads.

Our smart technology not only optimizes your budget but makes sure that your ads reach more of the right kinds of customers, and are placed where they perform best.

Which services can be promoted?

To ensure a quality ad experience for clients, only freelancers who meet our performance metrics can participate in this program.

You are evaluated for participation in the Fiverr Ads program according to Fiverr's freelancer level system. 

Eligibility for Fiverr Ads is limited to Pro, Level 1, Level 2, and Top Rated freelancers.

Note: Only active services are eligible for promotion.

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  • Tax Consulting services found in our Financial Consulting service category
  • Accounting & Bookkeeping services under the Financial Consulting service category
  • The entire Legal Consulting service category 

How to set up your Fiverr Ads campaign?

Note: Only eligible services can be promoted.

1. In the header, click "Growth & Marketing" Fiverr Ads  choose the services you would like to promote.

2. Pick your daily spend limit.

    
   Note: You can change your limits at any time.

3. Fiverr will do the rest!

How am I charged for Fiverr Ads?

1. With Fiverr Ads, you only pay when clients click on your ads, and not when your ad gets visibility. Payment is made at the end of each month.
2. The amount you pay depends on how many clients click on your ads, and how valuable your ad placement is.
3. Your cost per click (also known as CPC) can vary for each service, and for each time it's displayed to clients.
   - Your dashboard counts the clicks and calculates the average click cost.
   - By multiplying these two variables, you can understand the amount "spent".

Note: Seller Plus members will receive a $5 monthly credit to be used towards their Fiverr Ads monthly charges. The discount is applied automatically to the next Fiverr Ads payment and the credit will be available for use up until the next billing cycle and will not roll over into the next month.
Learn more with Seller Plus

New tax policy for Fiverr Ads

Due to regulatory requirements in specific regions, regional taxes may be applied for ads run through the program beginning in April 2025.

To ensure that your taxes are accurately charged, please update your billing information. If you are a registered tax-exempt business, updating your billing information may also prevent tax collection.

To add your billing information:

1. Log in to your account, go to 'Billing and payments' (under your profile image), select 'Billing information,' and fill in the required information.
2. To receive invoices to your registered email address, check the box in the billing section.

Important:

• All of the amounts displayed on your Fiverr Ads dashboard and your 'Ad spend' do not include taxes.
• Taxes will be calculated at the end of the month according to the 'Ad spend.'
• Taxes are charged on the cost of ads from each calendar month.

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  • For advertisers in Australia, we charge 10% GST on services purchased, unless you provide a valid Australian Business Number (ABN) and confirm you are registered for GST.
  • Your ABN is an 11-digit number.
  • If you do not provide your valid ABN and confirm your GST registration, we will charge GST.
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  • For advertisers in Canada, we charge GST/HST & QST on digital services purchased. We must collect the tax from the relevant users according to their province or territory.
  • If you enter a valid GST/HST ID, you will be exempt from paying federal taxes.
  • If you are a Quebec user and enter a valid QST ID, you will be exempt from paying QST.
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  • For advertisers in Chile, we charge 19% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your VAT ID is 9 characters (an 8-digit serial number and a 1-digit verification character, which is a number 0–9 or the letter “K”).
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  • For advertisers in Colombia, we charge 19% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your VAT ID may have 9 or 10 alphanumeric characters, starting with a number and potentially ending with a letter (for example, 01234567A or 012345678A).
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  • For advertisers in India, we charge 18% GST on goods and services purchased.
  • If you are registered for GST, provide your valid GSTIN number and acknowledge that you're registered for GST to avoid being charged.
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  • For advertisers in Israel, we charge 18% VAT on goods and services purchased.
  • If you have a valid Israeli VAT ID number and are eligible for a tax refund, you may submit Fiverr's invoice to the Israeli Tax Authorities.
  • If you do not have a VAT ID number, consult with your local tax authorities to claim back these funds.
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  • For advertisers in Kenya, we charge 16% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged.
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  • For advertisers in Mexico, we charge 16% VAT on goods and services purchased.
  • VAT is calculated on the total of the platform’s 20% commission on the total order amount and the service fee.
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  • For advertisers in New Zealand, we charge 15% GST on goods and services purchased.
  • If you are registered for GST, provide a valid GST ID and acknowledge that you are registered for GST.
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  • For advertisers in Nigeria, we charge 7.5% VAT on goods and services purchased.
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  • For advertisers in Norway, we charge 25% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your Norwegian organization number is a 9-digit number (for example, 123456789).
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  • For advertisers in Russia, we charge 22% VAT on goods and services purchased.
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  • For advertisers in Singapore, we charge 9% GST on goods and services purchased.
  • If you are registered for GST, provide your valid GST ID and acknowledge that you're registered for GST to avoid being charged GST.
  • Your GST registration number is a unique 10-character tax ID consisting of numbers and letters.
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  • For advertisers in South Africa, we charge 15% VAT on goods and services purchased.
  • VAT is calculated on the total of the platform’s 20% commission on the total order amount and the service fee.
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  • For advertisers in South Korea, we charge 10% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your VAT ID is a 10-digit numeric code.
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  • For advertisers in Thailand, we charge 7% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your VAT ID is a 13-digit numeric code.
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  • For advertisers located in Turkey, we charge 20% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID (VKN - Vergi Kimlik Numarası) and acknowledge that you're registered for VAT to avoid being charged.
  • Your VAT ID registration number is a 10-digit numeric code.
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  • For advertisers in Ukraine, we charge 20% VAT on goods and services purchased.
  • If you are registered for VAT, provide your valid VAT ID and acknowledge that you're registered for VAT to avoid being charged VAT.
  • Your VAT registration number is a unique 12-digit numeric code (for example, 123456789123).
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  • For advertisers in the UAE, we charge 5% VAT on goods and services purchased.
  • VAT is calculated on the total of the platform’s 20% commission on the total order amount and the service fee.

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  • Due to US tax laws, if you are an advertiser in the US, you may need to pay state Sales Tax for services bought on Fiverr.
  • You may be required to fill in your ZIP Code at checkout and see a new pricing component on your payment page.
  • The Sales Tax will be calculated according to your billing address, the relevant state tax laws, and the type of service you are purchasing.
  • Not all states tax the same services, and not all states have the same rates.

  The tax is applied only in certain states in the US:

  • Alabama (AL)
  • Arizona (AZ)
  • Arkansas (AR)
  • Colorado (CO)
  • Connecticut (CT)
  • District of Columbia (DC)
  • Hawaii (HI)
  • Idaho (ID)
  • Illinois (IL)
  • Indiana (IN)
  • Iowa (IA)
  • Kansas (KS)
  • Kentucky (KY)
  • Louisiana (LA)
  • Maine (ME)
  • Maryland (MD)
  • Massachusetts (MA)
  • Minnesota (MN)
  • Mississippi (MS)
  • Nebraska (NE)
  • New Mexico (NM)
  • New Jersey (NJ)
  • New York (NY)
  • North Carolina (NC)
  • Ohio (OH)
  • Pennsylvania (PA)
  • Rhode Island (RI)
  • South Carolina (SC)
  • South Dakota (SD)
  • Tennessee (TN)
  • Texas (TX)
  • Utah (UT)
  • Vermont (VT)
  • Washington (WA)
  • West Virginia (WV)
  • Wisconsin (WI)
  • Wyoming (WY)

Where will clients see my ads?

When advertising through Fiverr Ads, your ads may be shown on the top of Fiverr’s search results, category pages, and other Fiverr pages—both on Fiverr.com, the mobile apps, and clients' inboxes. 

To increase your chances of converting your ad to an order, Fiverr will only show your ads to the most relevant clients and will optimize the bid that will deliver the best performance for your campaign.

Once you are charged, a few things happen:

• This can be seen under 'Deduction for Fiverr Ads'.
• This includes a breakdown of how the payment was collected—whether it was via credits, your Fiverr balance, Credit Card, or PayPal.
   
  Note: In the event that your Fiverr balance funds are insufficient, the remaining balance will be charged from a saved payment card or PayPal account. Payment methods can be saved when purchasing on Fiverr. To learn more about saved payment methods, go here.
  
  If none of these options are available, the remaining charge is automatically deducted from your future earnings.
• You'll only receive an invoice if you have set this option (under your billing history section).
• Deductions occur once per month.
   
  Learn more about ad costs with Fiverr Ads Terms of Service.
   
  Note: While you'll still be charged on a monthly basis, remember that from a daily perspective, you will never exceed your daily spend limit.

Inbox Ads

Inbox Ads are advertisements that will be shown directly in a client's inbox.

The focus of Inbox Ads is to show your Fiverr Ads to relevant clients directly in their inboxes.

Note: Clients can hide specific inbox ads they don’t find relevant and/or no longer wish to see.

How does it work for clients?

1. Targeted clients will see the ad as a “contact card” within their conversation list.
   Your Contact Card will have an “AD” badge next to your name.
   When a advertiser clicks on it, it will open a conversation widget (shown below). There, clients can see your service that won the placement through the auction mechanism.
2. After clicking on your contact card, clients will be able to “interact” with your ad.
   They’ll be able to view and explore your service card, check out your profile, and send a message to you.

Interactions
Type of interaction	Explanation	Example
External	External interactions are when a advertiser clicks the contact card to open/view the inbox ad, but doesn’t click anything within the inbox ad itself
Internal	Internal interactions include any click/interaction within the Inbox Ad itself: Your service card Your profile The first message sent

How does it work for freelancers?

1. You will be charged only for internal interactions that occur after clients click your contact card and open your ad.
   Note: If a advertiser clicks your contact card to open the inbox ad (external interactions), but doesn’t click anything within the ad itself, you won’t be charged.
2. Once a advertiser sends you a message, you’ll receive a notification similar to a new Inbox conversation message.
   Note: You’ll see the Fiverr Ads badge at the top of the message.

Learn more with Inbox Ads tips &.

FAQs

• The key to understanding the difference between clicks and orders lies in our user-level attribution model. Here’s what happens:
  • Clicks: When a potential advertiser clicks on your promoted service this action is recorded as a click for your Gig.
  • User-level attribution: When a advertiser  clicks on Gig X, and then purchases from Gig Y. In the dashboard you will see the click attributed to Gig X, while the order will be attributed to Gig Y. This is because our attribution model emphasizes the initial point of engagement—the click—rather than the final order.
  • A freelancer may see that more than one order from the same advertiser is attributed to a promoted Gig. This happens due to other orders  being placed within the 30-day attribution window from the last click. It doesn't mean that you were charged twice; we only charge per ad click, and not per order.
• There aren’t any additional fees when participating in the Fiverr ads program. You will only be charged for the clicks that are driven by your Fiverr ads.
• If you don’t wish to promote your Gigs, you can toggle off the “Promote” button to all of your promoted Gigs.
• To address complaints about click fraud and ensure that freelancers like yourself only pay for legitimate traffic, we have implemented several measures to protect you: We've implemented safeguards so that once a spammer is identified, they will no longer be shown Fiverr Ads, along with other punishments. If a spammer is detected after clicking on your ad, any paid clicks that occurred will be canceled to ensure you aren't charged for them.
  These actions are aligned with industry standards to prevent click fraud and protect your advertising spend. Please rest assured that we're continually monitoring for suspicious activity and making improvements to safeguard your account. If you notice any further issues or have additional concerns, please don't hesitate to let us know. We're here to help and ensure you have the best possible experience with Fiverr Ads. 
• In order to resume Ads on Fiverr you must settle all outstanding debts. If you are unsure if you have debts, please check on your earnings page. To pay any debts, you can click on the “pay overdraft balance” button and be redirected to the payments page to add a payment method. After any debts are settled, your Ads will automatically resume.