Viewing your sales analytics

Your Analytics page gives you a real-time view of how your business is performing on Fiverr. From total earnings and order completion rates to cancellation breakdowns and client geography, all the data you need to understand your progress and spot opportunities is in one place. This article walks you through your Analytics overview and explains what each metric means.

Overview

The Analytics page is divided into several tabs you can use to navigate your data: Overview, Repeat business, Gig performance, Orders breakdown, Top keywords, and Keyword research.

The Gig performance, Orders breakdown, Top keywords, and Keyword research tabs are available exclusively to Seller Plus members.

Before you begin

Before diving into your analytics, make sure you have:

• An active Fiverr freelancer account with at least one completed order (some metrics only populate once you have order history).
• Access to a desktop browser — the full Analytics page is best viewed on web.
• Familiarity with your Gig lineup, since several metrics are broken down per Gig.

How to access your Analytics

1. Log in to your Fiverr account.
2. Click Analytics in the top navigation menu.
3. Select Overview from the tabs at the top of the page.

Once on the Overview tab, you can filter the data using the date range drop-down. The last 30 days are displayed by default; use the drop-down to select a different date range.

Understanding your Overview metrics

• What it shows: Your total earnings on the platform, including both cleared payments and any compensations handled by Customer Support to date.

  Why it matters: This is your running financial total. Use it to track growth over time and measure the long-term impact of changes to your pricing or Gig lineup.

• What it shows: Calculated by dividing your total earnings by the number of orders you have completed. It represents the average amount you earn per transaction.

  Why it matters: If your average selling price is lower than expected, it may signal that clients are purchasing your entry-level package most often. Consider whether adding Gig extras or adjusting your package pricing could increase this figure.

• What it shows: The overall percentage of orders delivered on time over the last 60 days.

  Why it matters: Delivering on time builds trust and protects your reputation. Late deliveries can hurt your client relationships and affect their future purchasing potential.

• What it shows: How many overall orders you have completed since you opened your account.

  Why it matters: A higher count signals to clients that you are active and experienced on the platform.

• What it shows: The amount of money from orders that have entered the clearing period within the current calendar month. This includes cleared payments and any Customer Support compensations during the month.

  Why it matters: Use this to track your monthly income trend and plan your workload.

• What it shows: A breakdown of your canceled orders in the last 60 days, including who initiated the cancellation and the top cancellation reasons.

  Why it matters: Use this data to identify patterns. For example, if most cancellations are client-initiated and linked to a recurring reason, that is actionable feedback you can address in your Gig description or communication style.

• What it shows: This map shades the countries where your clients are based and shows the percentage of sales each country currently represents. Hover over any country to see your order count from that region.

  Why it matters: Use this map to understand where your audience is coming from and, if needed, tailor your Gig descriptions or adjust your availability to better serve your key markets.
   

  

Repeat business

The Repeat Business tab lets you benchmark your repeat business performance relative to other freelancers in your subcategory. If you offer services across various subcategories, you will have a distinct Repeat business score for each one. You can filter the data by individual Gig using the drop-down at the top.

The key metrics are:

• Measures how your client retention compares to other freelancers in your subcategory over the last 90 days.
• The total count of clients who have placed more than one order with you.
• The percentage of your earnings from repeat clients out of your total earnings.
• The total revenue generated by returning clients. This is a direct measure of the financial value of strong client relationships.

Best practices

1. Check your analytics at least once a week to catch any drops in on-time delivery or completion rates before they affect your level.
2. Pay attention to your Average Selling Price over time. If it is trending down, review your package structure and consider whether your pricing reflects the value you deliver.
3. Review your Cancellations breakdown monthly. If one reason keeps appearing, address it directly in your Gig description, requirements, or communication approach.
4. Use the World Domination map to understand your client base geographically, then adjust your availability to better serve your most active markets.

FAQs

• Average Selling Price is your total earnings divided by total completed orders. If most clients buy your basic package, the average will be lower. Consider Gig extras or package adjustments.
• The Sales section (timeline graph showing earned, cancelled, and new order data) is no longer available in the current version of the Analytics page.
• These tabs are available to Seller Plus members only.
• It measures client retention compared to other freelancers in your subcategory over the last 90 days. You get a separate score per subcategory.