Best practices for new Fiverr freelancers: Gigs

We're here to help you take your business to the next level. Here's how to create a Gig that will take center stage and help you stand out from the rest. 

Content

The right words can attract the right customers. Here's what you'll need to optimize your content: 

A clever, concise title 

This is your first impression. It's what shows up in the search, so incorporate the most relevant keyword in your title so that your service will appear in the search results. Your Gig title starts with, "I will," so make sure a strong verb follows it, and that it is grammatically correct. 

Tag yourself

Browse your subcategory to see what the most common keywords are for your service. Then make sure you add the relevant search tags to your Gig. 

Describe what you offer

This is the section where you make a case for yourself as a Fiverr freelancer. Be clear about what you offer, the added value you bring to your service, your skills, and what distinguishes you from others in your field. This is also where you should mention the type of service you aren't willing to do. Avoid repeating information that you've provided in other sections of your Gig. 

When relevant, specify what languages, platforms, and software you will use. Don't forget to include keywords that your target customers will look for. Mention your turnaround time, and the number of revisions you will provide as well. 

Give them all the answers

To ensure it's a perfect match between you and a customer, include FAQs about your services. This way, there's no confusion as to what you will deliver. Include all the questions you usually get asked when delivering a service and any other relevant information you feel your client should know before ordering. 

Use a template in your Gig requirements 

To save time, set expectations, and avoid misunderstandings: lay out all your requirements so your customers can specify exactly what they need. Make sure your requirements cover everything you need to start working on the order. 

Optimizing your Gig's gallery 

Create and use visually pleasing Gig images. We are judgmental by nature and when potential clients come across your Gig, your Gig’s level of appeal is determined very quickly. If judged as “attractive,” your CTR is likely to be higher and clients are more likely to spend more time reviewing your service. Overall, a product or service’s online representation influences potential clients’ perceived usefulness or enjoyment. Generate more revenue and attract high-quality clients for your business by using Gig images that stand out. Make the most of how your business presents itself in the marketplace using our Gig image guidelines. 

Video is also a great way to showcase your skills. Flaunt your expertise by uploading a showreel with a variety of reviews with files. Keep in mind that Gigs with videos perform better. 

For non-visual services, create a unique and relevant image that explains your Gig and attracts customers. Tip: To add credibility to your Gig, we recommend including a photo of yourself in your Gig image. Once your image is uploaded, review your Gig card to ensure your image is centered and looks good! 

As mentioned above, we recommend including videos. You can include a web/app preview, or a video of yourself explaining what you bring to the table. You can upload a PDF with your resume and more reviews with files, as they are typically the best option for displaying written-word content.

Watch this video to help you get off to a great start!

Pricing your Gig

Now that you know how to describe your Gig let’s talk about how to price your Gig so you can start earning more.

When considering how to price your Gig, think about the following: 

• How long does the service take you to complete? 
• What is your time worth? 
• Keep in mind that your revenue will be 80% of the purchased amount.

Below are some pricing best practices.

Set your price

• Check out the average rate in the marketplace for the service you’re offering to know how to price your Gigs.
• Take advantage of Gig Extras and provide additional services to your packages. A Gig extra is an additional service that you can add to complement your original service; for example, if you offer logo designs, you can provide the source file for an additional fee.
• Customized pricing - Use the custom offer feature to generate specific Gig offers, tailored to your customers’ business needs.

Read more about how to perfect your pricing strategy.

Give customers more choices

• Capture a larger audience by creating at least three packages at three different price points.
• Begin with a starting price, adding a basic package, and work your way up from there. 

Optimize your business

• As you grow your business and your reputation on Fiverr, it’s an opportunity to increase your potential rates.