Shutterstock License Terms & conditions

One of the best parts about the Fiverr and Shutterstock media assets integration is that you don’t need to think too heavily about licensing or research the legal requirements.

Shutterstock’s Terms & Conditions

Important things to remember

  • Your rights to use Shutterstock Content are limited to a single Fiverr Gig
    This means you can’t reuse a Shutterstock file for multiple Fiverr Gigs.

  • You can’t share the raw digital file of Shutterstock Content with buyers
    You only use the right to use the Shutterstock file for the specific Gig it was purchased for, and can’t share the raw file with anyone—including the buyer.

Learn more about the full Terms and Conditions with Shutterstock Licensed Media Terms and Conditions.

Enhanced vs. Standard licensing for images and footage

Each stock asset comes with its own licensing rights and usage.
Below are the differences between the two options offered (Standard and Enhanced).

Standard License for images and footages

A Standard License grants you the right to use an image or footage clip available on Shutterstock Content for the reasons stated below:

  1. As a digital reproduction
    Including on websites, in online advertising, in social media, in mobile advertising, mobile "apps", software, e-cards, e-publications (e-books, e-magazines, blogs, etc.), email marketing, and in online media (including in video-sharing services such as YouTube, Dailymotion, Vimeo, etc.).

  2. Printed in physical form
    Including part of product packaging and labeling, letterhead and business cards, point of sale advertising, CD and DVD cover art, or in the advertising and copy of tangible media, including magazines, newspapers, and books (provided no Image is reproduced more than 500,000 times in the aggregate).

  3. Out-of-Home" advertising campaign
    Including on billboards, street furniture, etc. (provided the intended audience for the campaign is less than 500,000 gross impressions).

  4. Incorporated into audio-visual productions for distribution on websites and in social media
    Can’t be used for broadcast, OTT, or streaming distribution.

  5. For all other  Fiverr Gigs not mentioned above (sections 1-4)
    The Standard License gives you rights to use as long as it doesn't contradict the other restrictions stated below or the rights that fall under the Enhanced License rights (if they do, then you have to pay more for the Enhanced License).

Enhanced License for images and footage

An Enhanced License grants you the right to use an image or footage clip available on Shutterstock Content:

  1. In any manner permitted under a Standard Image License
    There is no limit to the number of reproductions, impressions, or budget.

  2. Incorporated into merchandise intended for sale or promotional distribution (collectively "Merchandise")
    There is no limit to the number of merchandise including textiles, artwork, magnets, wall art, calendars, toys, stationery, greeting cards, and any other physical reproduction for resale or distribution, provided that such Merchandise incorporates material creative or functional elements apart from the Image(s).

  3. Certain decorations
    In wall art (and without requiring further creative or functional elements) for decorative purposes in a commercial space owned by the Buyer, and not for sale.

  4. Certain digital works
    Incorporated as elements of digital templates for sale or distribution.

Restrictions for images and footage licensing and usage

Restrictions for the use of Shutterstock visual content:

You may not portray any person depicted in Shutterstock Content (a "Model") in connection with:

  1. Pornography, "adult videos", adult entertainment venues, escort services, dating services
  2. The advertisement or promotion of tobacco products
  3. Political context, such as the promotion, advertisement, or endorsement of any party, candidate, or elected official, or in connection with any political policy or viewpoint
  4. As suffering from, or medicating for, a physical or mental ailment
  5. Engaging in immoral or criminal activities

Learn more about the full terms, conditions, and restrictions with Shutterstock Licensed Media Terms and Conditions.

 

Restrictions for the use of Shutterstock footage:

  1. Use any licensed footage in a multi-media production distributed via broadcast, cable network, OTT video service (e.g. Netflix, Hulu, Amazon), or in theaters.

Enhanced vs. Standard licensing for audio and music

Each stock asset comes with its own licensing rights and usage.
Below are the differences between the two options offered (Standard and Enhanced).


Cheatsheet to terminology

For the purpose of this section, here are the definitions for the following terms:

Production

  1. Audio-visual project in which music is synchronized in timed relation with moving or still images.
  2. Audio-only project in which music is synchronized to narration in the context of a podcast episode, radio documentary, or radio advertisement (each such permitted use inclusive of so-called ‘cut down’ versions thereof).

Entertainment Production
A Production that isn’t Advertising and is intended for entertainment purposes. 

  • Advertising
    A production of not more than 3 minutes in duration, that conveys an openly-sponsored, non-personal message to promote or sell a product and/or service.

Pilot

A Production, not to exceed 44 minutes in duration, which constitutes an initial episode of a potential series.

Television
Linear television programming is distributed via broadcast, satellite, so-called ‘IPTV’, and/or cable television, but specifically excludes OTT video services (e.g. Netflix, Hulu, Amazon, Disney+, Apple+, and similar or analogous services).
Public Broadcaster
A broadcast television undertaking funded predominantly by government and/or viewer support, on a not-for-profit basis, including without limitation, PBS in the United States.

Standard License for audio and music

A Standard License grants you the right to use an audio clip or music track available on Shutterstock Content for the reasons stated below:

  1. Non-exclusive, non-transferable right to synchronize music in production
    Production may be distributed worldwide, in perpetuity, pursuant to the Standard Music License described below.

a. Non-exclusive right to synchronize Music in a Production (and in in-context trailers and promotional materials)
Including distribution via web-based-viewing platforms or used in non-web-based "industrial" contexts (i.e. trade shows, conferences, corporate events, internal corporate Use, and point of sale).

Enhanced License for audio and music

An Enhanced License grants you the right to use an audio clip or music track available on Shutterstock Content:

Use in a Production distributed as follows:

  1. Via television
    In a single country, provided that any distribution of an Entertainment Production via Television shall be further restricted to a Pilot only—or that which is commissioned by, and available solely via a Public Broadcaster.

  2. Via radio
    In a single country.

  3. At the physical point of sale locations
    Including trade shows, in-store displays, and industrial events—provided in all cases, such use is restricted to a single country.

  4. By DVD
    But not to exceed 1000 copies.

  5. On computer software applications (including mobile applications, or “apps”, and video games)
    But not to exceed 1000 copies or downloads (in aggregate).

Restrictions for audio and music licensing and usage

Restrictions for the use of Shutterstock music:

  1. Use, sell, sublicense, reproduce, distribute, display, incorporate into, or otherwise make licensed music, in whole or in part, available as, or as part of, production library content, or downloadable files or include the licensed music or any derivative work incorporating the licensed music in any other stock product, library, or collection;
  2. Remix, mashup, or otherwise alter the licensed music, except that you may engage in basic editing of the licensed music (e.g., setting start/stop points, determining fade-in/fade-out points, etc.) in connection with the exercise of the license granted under this agreement;
  3. Use licensed music in an audio-only Production in which music is the primary content.

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