As artificial intelligence continues to shape how we work, Fiverr embraces its responsible use to help freelancers deliver better results and assist clients more effectively. AI tools are now a part of many professional workflows — from writing assistants to image generation, automation, and data analysis — and Fiverr supports their use when done ethically and transparently.
This article outlines Fiverr’s guidelines on AI usage for both clients and freelancers, focusing on expectations, communication, and and the authorized practices in accordance with Fiverr’s policies.
Fiverr’s approach to AI integration
AI tools can enhance creativity, improve productivity, and streamline processes. Fiverr permits the use of AI across all service categories. Whether you're delivering a logo, writing content, analyzing data, or building a website, AI can be part of your toolkit, like Photoshop, AutoCAD, or Excel.
AI use is encouraged, as long as it’s:
- Ethical and transparent
- Compliant with laws and platform standards
- Used as a tool for the freelancer while delivering unique and specific deliveries tailored to clients needs
Fiverr supports the innovative use of AI, but also maintains clear boundaries to protect the rights and trust of all users. Misuse of AI that infringes on privacy, deceives others, or manipulates reality, regardless of intent, is not tolerated on the platform.
AI use expectations for freelancers
Freelancers using AI are expected to adhere to Fiverr’s Community Standards on AI-generated Content, ensuring that their use of AI tools is ethical, legal, and transparent.
Fiverr clients expect human input in every delivery, with results that reflect the freelancer’s unique skills, expertise, and professional judgment. While AI tools can be used to support the creative process, the final product must always be tailored to the client’s specific needs and enriched by the freelancer’s personal insights. Freelancers are encouraged to use AI tools to elevate their work, ensuring that each delivery remains distinctive, meaningful, and aligned with the client’s vision.
Freelancers using AI are required to adhere to the following:
- Ownership: Freelancers must ensure they own the rights to all content they deliver, including AI-generated work.
- Compliance: They must comply with all applicable laws and respect the terms and conditions of any third-party AI tools they use.
- Originality: Freelancers should provide customized, original work for each client and avoid reusing or mass-producing AI-generated content.
- Transparency: Freelancers must disclose their use of AI tools when asked by clients to ensure transparency in the process.
- Prohibited Use: Freelancers are prohibited from creating deepfakes, impersonations, misleading content, or non-consensual material (read more below).
The role of communication: set expectations early
For Clients:
If you do not want AI used in your order, it's essential to say so clearly — either before placing the order or immediately after. Sellers are not required to disclose their tools in Gig descriptions, so early communication ensures alignment.
For Freelancers:
You are encouraged to:
- Ask about client preferences during the order discussion.
- Clarify your workflow when needed.
- Stay transparent and responsive, especially if AI use might affect the creative direction or output style.
Strong communication leads to better outcomes and fewer misunderstandings.
Prohibited AI uses: what’s not allowed on Fiverr
- Deepfakes and impersonations: Creating or using AI-generated videos, images, or voices that mimic real individuals without their consent, particularly for deceptive or malicious purposes.
- Unauthorized use of voice or likeness: Using someone's voice, image, or likeness without proper authorization or rights.
- Fraudulent activities: Generating or editing content to falsify documents, identities, or affiliations.
- Misrepresentation: Designing avatars, images, or content intended to mislead others about a person’s true identity, role, or intent.
- Harmful or inappropriate content: Producing AI-generated material that violates privacy, promotes violence, hate speech, or discrimination, or spreads misinformation.
- Manipulating public perception: Using AI to create or alter images, videos, or content in a way that distorts reality or influences public opinion under false pretenses, especially in sensitive areas such as politics or current events.
The use of AI for these prohibited activities is strictly forbidden to ensure responsible, ethical, and legal use while maintaining trust, professionalism, and safety.
What happens if there’s a dispute?
If there’s a concern about AI use after an order is delivered, we take into account:
- Clearly communicated expectations, especially regarding the use of AI, shared early in the process by the client.
- The quality and personalization of the delivery, ensuring it aligns with the order requirements.
- Professional and responsive communication from both parties throughout the order.
Our focus is on the overall service experience — not just the tools used — to support trust and satisfaction for everyone involved.
Whether you're buying or selling services on Fiverr, the key to success lies in:
- Clear communication
- Respect for preferences
- Commitment to quality