Colors are the wonderful intersection between industry standards, colors' psychological meaning, and a lot of personal taste.
When you design a custom logo for your client, you know what questions to ask, what feelings to portray, and how to help the client turn their vision into a reality.
Let's review these helpful Logo Maker’s Color Palette features tips:
Increase your logo’s effectiveness with color schemes
You can create endless logo variations from the same symbol with just different color schemes alone—you can group layers differently, invert the coloring, change contrast, you name it!
Here are some examples of the endless possibilities you can create:
Remember: clients can play with the schemes and create new palettes too.
Make the most out of your logo designs
Here are some important things to keep in mind when you create variations:
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Quality over quantity (sort of)
While it’s always great to have a variety of options, the key is to invest in smart variations. Play with different hues, saturations, and values to create variations that are different from one another. Learn more with Logo Maker quick tip: Creative variations.
- Create sophisticated coloring schemes that get more from the same logo
In order to create palettes that can work for all sorts of scenarios, think about the different uses clients will need for their logos (e.g., business cards, merchandise, website headers, etc.), as well as, their “brand personality”. -
Apply 1-2 palettes per scheme to impress your potential clients
Remember, a palette is the specific colors you pick (reds, oranges, yellows) and a scheme is the theme of the colors you pick (Analogous). The client’s Editor will allow them to adjust the palette once they pick an option you created. Most of the time, clients will tweak the schemes you set, so make sure to give them a variety of coloring themes to play with as you set the initial tone. -
Utilize the Logo Maker as a resource, not just a publishing platform
Once you set your palettes, our technology will do the rest to help clients personalize their logos on the fly.
Remember, you’ll be able to match with more clients if your logo works well with:
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Different palette sizes
- Recommended: 1-5 colors
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Different contrasts and color schemes
- Recommended: Filled-in symbols, inverted coloring, negative space
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Complementary colors
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Black and white options
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Outlined options