Every company has its own set of unique colors to represent its brand and logo.
With the Logo Maker Editor, you can use just one logo design to create diverse variations that will reach different types of audiences.
Let’s review how you can create all sorts of logo options just by playing with the different color combinations and the Suggested Palette features.
Color Scheme vs. Color Palette
It’s tricky to cover over all the endless possibilities and unique tastes, but the secret lies in versatile color schemes, rather than many palettes—and the Logo Maker is here to help with exactly that.
Color Scheme
A color scheme comes from the color theory of your scheme. A good way to think of a color scheme is the like the theme of the group of colors you pick—like Analogous or Monochromatic.
Color Palette
A color palette is a group of the actual colors that you pick to include in your palette based on the color scheme (theme).
Color Variations
It’s important to create multiple variations to reach a broader audience and different types of buyers’ needs. The buyer’s Editor helps the buyer with tweaking the colors of the palettes you create.
Learn more about color variations with Logo Maker quick tip: Creative variations.
The recoloring technology
The best way to earn more from the Logo Maker is to match all possible buyer’s needs.
Sounds trivial but requires endless effort? That’s where the Logo Maker technology comes in.
Recoloring technology is a customized and interactive experience that allows customers to select a color for a product and then instantly displays it for them to view on-the-spot, in that color.
The Logo Maker Editor allows two recoloring options.
For example: Let’s start with the logo below.
Recoloring options |
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Option 1: Changing the colors while preserving the designer’s color combinations. |
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Option 2: Applying other color combinations while preserving the designer’s contrast. |
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Our technology treats these variations as coloring books and actually views them as greyscale designs—meaning that we take care of the technical side of things, while you can focus on the creative aspect.
When you combine the two recoloring technologies, your logo can “wear” almost any palette and appeal to a broader audience, since it’ll match most buyers’ needs.
The recoloring technology takes into account:
- The number of different colors used
- Which layers use the same colors vs. a different color
- Keeping the color contrast
Take into consideration all of the above when you create a scheme—and keep in mind that the same factors apply to each palette. When you invest your time and skill into your logos - there’s no need to create many palettes for the same coloring rules. Create new coloring schemes that your mind can generate. Think of the greyscales, the details, and the different ways to make endless logos from one symbol.